Nokia Corporation Strategic Management

Introduction I have chosen Nokia Corporation as the company to write about in this assignment. Nokia Corporation is based in Keilaniemi, Finland and is, by far, the largest manufacturer of mobile instruments in the world. There are other fields that the company is engaged in, such as multimedia and networking.Advertising We will write a custom essay sample on Nokia Corporation Strategic Management specifically for you for only $16.05 $11/page Learn More Nokia Corporation has been in the telecommunications field since the last 50 odd years. But prior to venturing in the telecommunication field, Nokia had tried its luck in various sectors such as paper mill, rubber boots, car tyres, electricity, televisions etc. Presently, the company has its manufacturing facilities across the globe in various European and Asian countries. Nokia Corporation’s logo, ‘Connecting People’, is tantamount to its line of business. According to Datamonitor, No kia â€Å"†¦employs about 129,355 people. The company recorded revenues of â‚ ¬42,446 million ($56,363.6 million) during the financial year ended December 2010 (FY2010), an increase of 3.6% over 2009† (Datamonitor, 2011). Nokia Corporation can be considered as the pioneer in mobile technology. â€Å"On July 1, 1991, Finnish Prime Minister Harri Holkeri makes the world’s first GSM call, using Nokia equipment. And in 1992, Nokia launches its first digital handheld GSM phone, the Nokia 1011† (Nokia). In order to have a better understanding about the company, it is always better to do a SWOT Analysis. SWOT Analysis of Nokia Corporation Strengths of Nokia Corporation Well equipped research and development department. World’s first GSM call was made from a Nokia instrument. Largest manufacturer of mobile phones with manufacturing facilities in not less than 15 countries worldwide. Largest marketing network. Follows the ‘Diverse Workforce Manageme nt’ policy. Nokia products are marketed in not less than 160 countries worldwide. Nokia has a strong financial base. Better re-sale value as compared to other brands. Weaknesses of Nokia Corporation Profits of the company dropped by almost 40% in the year 2010. In spite of global presence, Nokia Corporation does not have specific presence in the United States of America. The same is the case in Japan though the reason is greater competition from local brands such as Panasonic, Sharp etc. In India Nokia has an appreciable presence but the after sales service is not up to the mark. Some of Nokia’s products are not compatible with the available software. Pricewise, Nokia mobiles are costly as compared to Chinese mobiles. Opportunities of Nokia Corporation Nokia Corporation entered into a joint venture with Germany’s Siemens and as such now there are greater opportunities for the company to expand in the hitherto neglected European markets. Nokia has specific pr esence in the Asia Pacific region and it is encouraging that this particular market is one of the fastest growing ones. Nokia mobiles are stylish and colourful. This feature is liked by the younger generation. There is tremendous scope for Nokia in developing countries. There is an incessant growth in the telecommunication industry. Threats of Nokia Corporation Due to the launch of several Chinese brands, Nokia’s monopoly in the mobile market has started to diminish. Other brands like Apple etc. have introduced mobiles with better and more user-friendly software. Due to a variety of choices available in the market, customers have more and better options. Past, Present and Future Position of Nokia Corporation Nokia Corporation ruled the mobile market for about 14 years but due to its not paying attention to the emerging competition from brands like Apple and Samsung, there has been a drastic drop in its sales. Initially, Nokia provided its customers with value for their mon ey. Nokia handsets were considered to have the latest technology. When Apple introduced the Android phones, Nokia did not suffer much because the Android phones were meant for high-end customers whereas Nokia phones were meant for the masses. But unfortunately, the different models launched by Nokia had only some minor changes and since the customers wanted something different, Nokia started losing ground.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More During this period, Samsung also launched its Android phone but with a difference and at a lesser price. â€Å"All these factors created an opening for Samsung which gave the public exactly what they wanted – variety of prices in the smart phone segment, with touch screens, with android and with fabulous marketing plan† (Bhasin, 2012). As a result, Samsung took over the number one position in mobile phones and it is expected to be there until Nokia Corporation comes up with some innovative features in its mobile phones. Following is a table depicting the comparison of sale of mobiles using different operating systems: â€Å"Looking at the present scenario, Nokia has started to make efforts to enter smart phone market by collaborating with Microsoft and bring its smart phones to the market, with Nokia Lumia 800 being the recent one in the stable† (Raina, 2011). Market share of Nokia According to Gartner, â€Å"Nokia’s share of the mobile phone market dropped to 25 percent in the first quarter of 2011, the lowest for 14 years, down from 30.6 percent at the same time last year† (as cited in Globaltimes, 2011). Talking about Nokia’s market position, Gartner further reported that â€Å"It is still ranking well ahead of second place Samsung, which holds 16 percent, followed by LG in third with 5.6 percent, Apple in fourth with 3.9 percent and RIM with 3.0 percent† (as cited i n Globaltimes, 2011). Alex Webb reported that â€Å"Nokia, the world’s biggest mobile phone maker, reported that first-quarter profit fell as it continued to lose market share to competitors† (Webb, 2011). Target Market of Nokia Initially, Nokia did not pay much attention to the European and the US markets but as mentioned earlier in the paper, it entered into a joint venture with Germany’s Siemens and as such now there are greater opportunities for the company to expand in the hitherto neglected European markets. But the main area that Nokia is paying attention is the Asia-Pacific region, to be more specific, India and China. Both these are developing countries and as such there is a lot of potential in these markets.Advertising We will write a custom essay sample on Nokia Corporation Strategic Management specifically for you for only $16.05 $11/page Learn More Marketing Strategy and Strategic Marketing Plan of Nokia â€Å"Nokia h as unveiled a ‘youthful’ and ‘revitalised’ marketing strategy, using the internal strap line ‘live adventure everywhere’ for the launch of its debut windows phone devices as it looks to reclaim its position at the top of the smart phone market† (O’Reilly, 2011). The following are the main points of Nokia’s marketing strategy (Source: www.authorstream.com). Focused on handset manufacture only Enhance product portfolio Increase distribution channels Adjust preferences for specific markets Customer satisfaction Focused on replacement Increase commitment to emerging market Improve collaboration on designs Ensure accountability and quality Aggressive pricing (Source: www.authorstream.com) Nokia’s strategy is to â€Å"Create irresistible solutions through vibrant ecosystems with our partners, user experience at the heart of all we execute, intensify pulse on consumer needs, bringing the best devices to all markets, smart context aware services with people places† (Nokia, 2009). Analysis of Samsung and Apple â€Å"Midway through the fourth quarter earnings season, it’s becoming apparent that while Apple (NASDAQ:AAPL) had a record breaking quarter with 37 million iPhone sales and Samsung did nearly as well, most other handset makers are struggling or facing stagnation† (Goldstein, 2012). Goldstein further suggests that â€Å"Analysts point to the unique attributes that have buoyed Apple and Samsung, including their access to components, scale, brand recognition and overall product execution† (Goldstein, 2012). One of the major advantages that these two companies have is that all the components are manufactured indigenously. Both the companies have invested huge amounts in their research and development programmes. Another advantage that these two companies have is the instant delivery of products in the markets. Apple’s iPhone and Samsung’s Galaxy range have created a brand name of their own. Key competitive factors between Nokia, Apple and Samsung For comparison purpose, we shall consider the latest models of each company i.e. Nokia’s Lumia 800, Apple’s iPhone 4S and Samsung’s Galaxy S2. Factor Nokia Lumia 800 Apple iPhone 4S Samsung Galaxy S2 Winner Design Basic design of Nokia N9. The material used is polycarbonate that makes the body light weight. Almost similar to that of iPhone 4 but there have been major improvements in the downloading speed. Designed sleekly with only one button (the home key). Samsung Galaxy S2 Screen 3.7 inches, clear black OLED screen, Gorilla glass 4.3 inches, AMOLED plus technology 3.5 inches, retina display, Samsung Galaxy S2 and Apple iPhone 4S Camera 8 MP 8 MP 8.1 MP Samsung Galaxy S2 Processor Qualcomm MSM8255 Dual core A5 1.2 GHz dual core AARM Cortex A9 iPhone 4S Battery 1450 mAh. 265 hours standby with 2G and 335 hours standby with 3G Li-Ion Li-Ion 1650. 710 hours st andby with 2G and 601 hours standby with 3G Samsung Galaxy S2 and iPhone 4S Price (without contract) $699 $749 $600 Samsung Galaxy S2 Conclusion The chart clearly shows that Samsung Galaxy 2S is the clear winner based on most of the factors. If Nokia wants to retain its top most position, it has to work hard on various aspects such as pricing, innovation, customer satisfaction, after-sales service etc. The management of Nokia Corporation has to evolve a long term business strategy and implement it religiously. It’s beyond doubts that Nokia is a giant company and can sustain the competition in a healthy manner.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The brand Nokia has been the favourite of consumers since long and an emotional bond has been created. It’s only that new and innovative products have entered the mobile market that people have diverted their attention. But if Nokia maintains the innovation that it has shown in Lumia 800, the time is not far when Nokia will retain the top-most position. The only thing required is positive approach and value for money to the end-users. References Bhasin, H. (2012). Nokia loses its top position after 14 years to Samsung. Retrieved from http://www.marketing91.com/nokia-loses-top-position-14-years-samsung/ Datamonitor. (2011). Nokia Corporation – SWOT Analysis. Retrieved from http://www.researchandmarkets.com/research/e2b6c5/nokia_corporation Globaltimes. (2011). Nokia’s share of market slips down to 25%: Gartner. Retrieved from http://www.globaltimes.cn/business/world/2011-05/657066.html Goldstein, P. (2012). Analysis: Why Apple and Samsung are killing it in the sm art phone market. Retrieved from http://www.fiercewireless.com/story/analysis-why-apple-and-samsung-are-killing-it-smartphone-market/2012-01-27 Nokia. (2009). Nokia’s vision of the future. Retrieved from http://www.nokia.com/NOKIA_COM_1/About_Nokia/Company/Vision_and_Strategy/pdf/NokiaStrategy10.pdf Nokia. (n.d.). The Nokia Story. Retrieved from http://www.nokia.com/global/about-nokia/company/about-us/story/the-nokia-story/ O’Reilly, L. (2011). Nokia reveals youthful global marketing strategy. Retrieved from http://www.marketingweek.co.uk/nokia-reveals-youthful-global-marketing-strategy/3031339.article Raina, R. (23012). Why Nokia lost its market share. Retrieved from http://www.marketing91.com/nokia-lost-market-share/ Webb, A. (2011). Nokia profit declines as market share falls. Retrieved from http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/telecoms/8466235/Nokia-profit-declines-as-market-share-falls.html This essay on Nokia Corporation Strategic Management was written and submitted by user Melody Gentry to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Contrast Essay Topics Pitfall

The Contrast Essay Topics Pitfall If you don't connect the points and explain their similarities and differences then you won't be in a position to attain a high grade. You're given the freedom to not just pick compare and contrast topics all on your own, but you need the freedom to pick the side of your support in addition to how to contrast it. Last, the contrast can be viewed in term of amenities provided. The contrast of dwelling in a little town and living in a huge city can be viewed in the part of the development, the economy level, and the amenities provided. Contrast Essay Topics - Is it a Scam? It is possible to attract books, movies or articles which are discussing the exact same topic you're likely to approach in your essay. The vital reason many writers fail is they don't go further. Mention similarities and the way both ideas differ. You're not restricted to anything, and you may decide on any compare and contrast writing topics you're passionate about. If n ecessary, you could always turn to professionals to supply you with a nudge or assist you with your topics or sources. You are able to write literature review in which you reveal your sources and the way they helped in your discussion. You have to research your topic to select three claims. Most themes will require some particular expertise, meaning the search for facts and statistics and extra details will take much moment. You see it is an unusual topic that might be quite tough to imagine or explain, but some students might just turn that topic into a masterpiece. Teacher will certainly value an exceptional composition that has no mistakes. One other important question is the way to select the perfect essay topics. You may also choose a single topic at the moment and begin practicing. The first thing which you should do before you get started writing is to select an acceptable topic to write about. Although you're just beginning to compose essays, you shouldn't struggle attempting to develop something to discuss. If you discover that you're trying hard to think of compare and contrast essay suggestions for your paper, then it is fairly understandable, a lot of people do. A compare and contrast essay on the topic of capitalism and socialism, for instance, should build a larger knowledge of the pros and cons of each. There are many possible compare and contrast essay topics, and a number of them are tricky to perform. You don't need to be very detailed in your essay, but be sure you check whatever you write about. The essay requires you to have good understanding about two subjects and be in a position to discuss them in terrific detail. Comparative essays are a breeze to write. You simply have to order a superior essay from experts with the greatest academic degrees in a number of fields. There is a range of interesting compare and contrast essay topics you'll be able to pick from you can describe laws you want to create, to provide some modifications to already existing laws, or to suggest to cancel a law you don't like for certain factors. A lot of various topics in every single field can be modified to your specific ailments. In most instances, the topics you pick should be closely related. When you compose an essay on moral topics, describe the issue from other points of view, showing either side of the exact issue. Introduction with the highly effective hook and thesis statement sta ys the same. There are some critical things to do to take to create a great thesis statement. You must present your topic, clearly, and also your thesis statement that has the function of indicating to your readers what is the probable path of the full work. By browsing compare and contrast essay examples, an individual can observe that a normal assignment consists of 3 sections that have an introduction, discussion of your primary notion, the particular issues to study. In the introduction paragraph, mention your thesis statement plus a concise explanation of the major topic you will explore. Despite the fact that you'll have different conclusions in the conclusion of each paragraph throughout the text, you also should have a conclusion as a distinct role in the conclusion of your essay. Don't forget that every paragraph should end with a conclusion that's a brief sentence showing the most important idea of the section. With a little inspiration, you can locate a subject to compare in literary everything. The sole thing you must remember about picking the topic is it has to interest you. So now you are aware of how to pick the best compare and contrast topics and the various segments you require to address when writing. For exam ple an individual may pick a topic like, life in the shoes of a werewolf. The Debate Over Contrast Essay Topics To compose a high-quality paper, you've got to understand how to pick your topic properly and utilize it to create a practical outline. To begin with, your paper subject ought to be relevant to the academic material you're studying. A paper may contain over five paragraphs altogether based on the variety of subjects a student makes the decision to analyze. Every familiar paper has an identical structure.

Introduction For John Locke Essay Topics

Introduction For John Locke Essay TopicsIntroduction for John Locke Essay Topics can be daunting. Many people think they know exactly what they're writing about, but the essays they write lack the personal touches that make the essays memorable. For those who struggle with their introduction, it's best to look at some of the examples below. They're easy to use and will help get you thinking about a topic and really getting into the piece.The first thing to do is to get started with an outline. An outline is an outline of your paper which helps you see the main ideas as well as where you should go from there. Not only does it make writing easier, but it helps you work out the kinks.Once you have an outline in place, it's time to put in some effort into developing the basic structure. For many students, an outline is simply the foundation for how they work their way through the paper. Begin by picking a topic that you're looking to write about.Consider any one of the topics from John L ocke, the great English political philosopher. You can consider Locke's political theories, or perhaps his religious beliefs. You could choose Locke's experiences as a young man or in his later years. Whatever the topic is, it should be something that will interest you and bring about personal thoughts.The next step is to begin to research the basic idea. In most cases, that will mean researching the topic and what Locke has written on the topic. Try to find quotes or other written pieces which are relevant to your topic, then turn that information into a research outline.The next step is to write your essay, and depending on the topic, there will be some rewriting involved. Thisis where you'll really get into the nitty-gritty of how to best communicate the basic idea and find out exactly how to move forward. With writing, you should never rely too heavily on what someone else tells you to do; you need to be your own person.Finally, once you're done with the actual work, it's time t o polish your work up for submission. It's easy to lose focus on the basics, but that's the key to a successful writing experience. Follow up by writing one or two more drafts after you've accepted a few submissions. When you keep working at it, you'll find that each time you publish, your writing improves.Remember, as with all writing, writing essay topics is important and shouldn't be taken lightly. If you know what you're going to write about, you'll be able to keep it fresh and interesting. Remember, this is one of the first steps towards getting a better grade!

The Number One Article on Essay Writer San Jose

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Sample Scholarship Essay

Sample Scholarship EssayA sample application for a NY scholarship does not have to be hard to write. You can start with one sample essay and use that as a jumping off point for writing your own. Here are some tips to help you make the best use of a sample.The most important thing is to get started. Don't rush through it. Think about what kind of problem you want to solve, what kinds of problems you want to tackle, and what sort of problems might not be very easy to solve. Knowing these things will make it easier to get going with the next steps.Next, you want to make sure that you are making sure that you are addressing the right problem. Sometimes the wrong essay will be returned. As a result, you might be writing an essay that is missing something that will make the problem very easy to solve. Also, the wrong essay will not do a good job of helping you to find the scholarship money that you need.The next part of this process is to think about what kind of problem you want to addres s. That's important. Even if you know what the problem is, it doesn't mean that you will be able to address it well enough to earn the scholarship money that you are after. That's why you should always be thinking about the problem. It's a good idea to sit down and talk to a counselor about the problem.Once you've started thinking about the problem, you'll be ready to draft your sample. This is where you take the first step to preparing your sample. All you have to do is go over the sample for a few minutes, to make sure that you're getting the point across, and that you're emphasizing the right issues. Try to get them in writing before you begin writing, and make sure that you get them down on paper before you get started.When you are ready to write your sample, make sure that you use a template that is representative of the kind of material that you will be writing about. This way, you don't have to worry about coming up with your own ideas, because they are already represented. A lso, it will be easier to work out any problems that you may encounter.One last thing that you need to keep in mind is that a good outline is really important. You should already have a rough idea of what the rest of the essay is going to cover, but it is very important to follow through with a well-written outline. It will save you a lot of time, and it will give you a good structure to follow once you get started.If you have written your sample and it is ready for submission, make sure that you go back and edit it before sending it to the NY scholarship office. Also, make sure that you have checked your application against the requirements of the scholarship.